I spent the bulk of the today in a crowded conference room on the 14th floor of an office building in Shinagawa. One of the reasons my company is here this week is because our Japanese office routinely produces some really amazing work. Below are two examples. In the first piece below, Beacon was asked to helped launch Nike's flagship store in Fukuoka. They responded by creating an interactive retail display called NikeID Generator, which scanned the clothing of customers and generated customized Nike shoes in response. Have a look - it's perfectly tailored to picky fashionistas who want customized, bespoke shoes based on their own unique look.
In this next campaign, Beacon was asked to help promote Yubari City following the city's bankruptcy in 2007. They crafted a brilliant promotional campaign called "No money but love" which helped revitalize the city. This idea helped generate millions of dollars of revenue for a city struggling under old debts after their mining industry collapsed. Have a look, it's marketing dedicated to happily married people, and it was recognized as one of the best promotional campaigns in the world of 2009.
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