We saw this spot today in the midst of a showcase on Japanese creative work. This commercial which won a bunch of awards throughout the world last year. What I didn't know until today, though, was that this ad was not for a mobile phone, which I initially thought, but for mobile phone covers constructed of or repurposed wood. Instead of your plastic smart phone cover, this celebrates sustainability in the most drawn out piece of music I've ever seen committed to camera. Have a look. This piece perfectly embodies the almost fanatical attention to detail Japanese artists put into their work. Craftsmanship is revered here.
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